TAG Heuer at Deacons

TAG Heuer embodies the Swiss avant-garde since 1860. Nestled in La Chaux-de-Fonds, in the Swiss Jura Mountains, the Maison has never ceased to redefine watchmaking. Since its game-changing oscillating pinion introduced in 1887, TAG Heuer continues to craft unique, groundbreaking inventions, where cutting-edge technology combines high-performance and accuracy. We invite you to explore the TAG Heuer legacy, through timepieces and innovations.

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Swiss Watchmaking

TAG Heuer - Don't Crack Under Pressure

TAG Heuer have paved their own path in the watch industry through endurance, innovation and drive. Their company DNA of motor racing reflects their key values of teamwork, courage, ambition and mental strength shown throughout their history. Learn more about TAG Heuer and their heritage by reading the Deacons article.

Red Bull Racing

To celebrate the alliance between Red Bull Racing and TAG Heuer, and Max Verstappen’s recent World Drivers’ Championship victory, TAG Heuer has released a brand-new version of the TAG Heuer Formula 1 Red Bull Racing Special Edition. This outstanding new co-creation embodies the mutual values shared by TAG Heuer and the Red Bull Racing Formula 1 team and pays tribute to all Red Bull Racing fans.

Tag Heuer Collections

AQUARACER COLLECTION

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AUTAVIA COLLECTION

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CARRERA COLLECTION

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F1 COLLECTION

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MONACO COLLECTION

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Steve McQueen wearing the Monaco

The King of Cool who remains an icon for TAG Heuer. Steve McQueen breaks the screen in famous film "Le Mans" with his steel blue eyes and his TAG Heuer Monaco on his wrist. An eternal icon who loved to seduce and push the boundaries. See TAG Heuer’s full Monaco collection.

Enquire about Tag Heuer at Deacons

Start your TAG Heuer Journey with our helpful and friendly team at Deacons. Visit our modern showroom to view the range in person and see all options available to you.