Jewellers of Swindon
Deacons was founded by an ambitious 26 year old George Deacon in 1848 and is now a business in its 6th generation. The son of a Westbury farmer George was a trained clock and watchmaker and came to Swindon “to keep the trains on time”. Deacons became subcontractors to the Great Western and later main timekeepers for the Midland and South-West Junction Line
Deacons for Diamonds®
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Owned by the same family throughout the decades, this brand has a strong tradition in goldsmithing and an innate innovative drive. Today every piece of jewellery is still made in house to offer the finest quality and guarantee a distinctive elegant style.
Georg Jensen
Georg Jensen has a history of making Scandinavian jewellery that spans more than 100 years. The jewellery combines sleek, modern design with traditional craftsmanship, resulting in pieces that are both sophisticated and timeless.
Antique & Modern Clocks
The tradition of clock making, restoration and repairs is still thriving at Deacons. A dedicated showroom displays a vast collection of long case, carriage, mantel and wall clocks.
Our Swindon Store
11-15 Wood Street, Old Town, Swindon, SN1 4AN
Mon - Sat: 9.30am - 5.00pm
Sunday & UK Bank Holidays: Closed
Sunday 15th December & 22nd December: 10.30am - 4.30pm
Jewellery Design Service
Create a unique and everlasting piece of jewellery with the help of bespoke design process. Our design team will walk you through your romantic journey to create a truly one of a kind keepsake.