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The History Of Georg Jensen
Founded in 1904, the Georg Jensen company has become synonymous with high-quality jewellery and silverware, renowned for its distinctive blend of artistic creativity and expert craftsmanship. From its early beginnings in Copenhagen, the brand rapidly gained remarkable recognition, setting new standards in design and becoming a symbol of elegance and sophistication. The international demand for these innovative designs marked the beginning of a global presence that continues to flourish today. Over the past 120 years, Georg Jensen Jewellery has continued to uphold this legacy, consistently delivering innovative and timeless pieces that reflect both tradition and modernity.
The Founder And Namesake
Georg Jensen himself was a trained sculptor and a master silversmith, whose artistic vision and technical skill set the foundation for a brand that would soon become iconic within the industry. His ability to blend sculptural elegance with a functional design quickly set his work apart, catching the attention of the Danish upper class who were drawn to his unique approach to silverware and jewellery. After he died in 1935, Jensen was acknowledged as one of the most influential silversmiths in the world, as his designs were significant in defining twentieth-century Scandinavian design. Not only was he a talented designer, he was also a pioneer for collaborative design, combining perspectives from outside the workshop with his own, establishing the brand at the forefront of innovation and progress in the 1930s.
The Inspiration
Jensen had a deep appreciation for the art nouveau movement, rejecting contemporary tastes for classical designs influenced by the Romantics; he embraced the organic structures of nature and infused new life into old Danish traditions. The brand gained recognition for its tasteful amalgamation of artistry and functionality, with pieces featuring motifs of flowers, leaves, and fruits.
Georg Jensen In The Modern Era
In the 21st century, Georg Jensen continues to evolve, honouring its classical Danish heritage while continuing to innovate and change, breaking the bounds of contemporary design the way Jensen himself did. Working in partnership with various iconic designers, such as Vivianna Torun Bülow-Hübe, Marc Newson and Zaha Hadid, has allowed the company to keep the legacy of Georg Jensen at the forefront of the company. Today, Georg Jensen is known not only for its iconic silverware and jewellery but also for its high-quality watches, home decor items, and lifestyle products.
Popular Georg Jensen Jewellery Collections
Discover some of the unique and timeless Georg Jensen Jewellery collections:
The Reflect Collection
Jaqueline Rabun presents a fresh twist on the classic chain design, creating a striking yet timeless jewellery collection crafted from recycled 18 ct gold and sterling silver - The Reflect collection.
The Fusion Collection
Inspired by original designs by Nina Koppel, the Fusion Ring Collection allows you to curate countless interlocking ring combinations in 18 ct. Gold for a bold yet seamless look.
The Moonlight Grapes Collection
A modern spin on a Georg Jensen classic, the Moonlight Grapes Collection is a unique blend of sophistication and bold individuality, crafted from recycled 18 ct. Gold and sterling silver.
The Hearts of Georg Jensen Collection
The Hearts of George Jensen is a cherished ongoing collection, featuring collaborations between the house and different designers, curated over many years. A true Scandinavian declaration of love begins with this selection of gold and silver pendants.
Recycled Gold In Georg Jensen Jewellery
Since January 2023, each newly crafted gold piece at Georg Jensen is made from 100% certified recycled gold. The process of recycling gold involves melting and refining previously mined 18 ct. gold, crafting it into brand-new pieces. There is no difference in quality, purity or colour, making recycled gold beneficial in easing the strain on natural resources. Georg Jensen himself had a deep appreciation for nature. Therefore, the company's commitment to a sustainable approach to jewellery craftsmanship is true to their brand identity. This allows for superior innovation and exceptional quality without compromising the environment.
Georg Jensen Jewellery At Deacons
Georg Jensen has maintained a reputation for impeccable craftsmanship, innovative design, and timeless elegance, making it a beloved and enduring name in the world of luxury goods. Discover our new online collection of Georg Jensen jewellery at Deacons or visit our Swindon-based showroom to view the range in person and to see all of the options available to you. Feel free to contact us at enquiries@deacons-jewellers.com to book a consultation and to talk with one of our experts.
