TAG Heuer at Deacons

TAG Heuer embodies the Swiss avant-garde since 1860. Nestled in La Chaux-de-Fonds, in the Swiss Jura Mountains, the Maison has never ceased to redefine watchmaking. Since its game-changing oscillating pinion introduced in 1887, TAG Heuer continues to craft unique, groundbreaking inventions, where cutting-edge technology combines high-performance and accuracy. We invite you to explore the TAG Heuer legacy, through timepieces and innovations.

Discover TAG Heuer Watches >>

Swiss Watchmaking

TAG Heuer - Don't Crack Under Pressure

TAG Heuer have paved their own path in the watch industry through endurance, innovation and drive. Their company DNA of motor racing reflects their key values of teamwork, courage, ambition and mental strength shown throughout their history. Learn more about TAG Heuer and their heritage by reading the Deacons article.

READ ARTICLE

Red Bull Racing

To celebrate the alliance between Red Bull Racing and TAG Heuer, and Max Verstappen’s recent World Drivers’ Championship victory, TAG Heuer has released a brand-new version of the TAG Heuer Formula 1 Red Bull Racing Special Edition. This outstanding new co-creation embodies the mutual values shared by TAG Heuer and the Red Bull Racing Formula 1 team and pays tribute to all Red Bull Racing fans.

VIEW F1 COLLECTION

Tag Heuer Collections

Steve McQueen wearing the Monaco

The King of Cool who remains an icon for TAG Heuer. Steve McQueen breaks the screen in famous film "Le Mans" with his steel blue eyes and his TAG Heuer Monaco on his wrist. An eternal icon who loved to seduce and push the boundaries. See TAG Heuer’s full Monaco collection.

VIEW MONACO COLLECTION

F1 Collection

View all

View all
20 products

Enquire about Tag Heuer at Deacons

Start your TAG Heuer Journey with our helpful and friendly team at Deacons. Visit our modern showroom to view the range in person and see all options available to you.

TAG Heuer Guides

Divers’ Watches - 6 Of The Best Waterproof Luxury Watches

Luxury brands such as TUDOR, TAG Heuer, Tissot and lots more sell divers’ watches. Discover some of the most popular divers' watches.

explore

TAG Heuer - Don't Crack Under Pressure

Since 1860, TAG Heuer have embodied cutting-edge work, precision and bold style, marking the world history of the watch industry. TAG Heuer was built on strong foundations by Edouard Heuer.

explore