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TAG Heuer | Precision, Performance, and Motorsport Heritage
- TAG Heuer is a Swiss luxury watch brand renowned for its innovation in precision timekeeping, deep-rooted motorsport connections, and bold, contemporary designs. Founded in 1860 by Edouard Heuer, the brand revolutionised the watch industry with pioneering advancements such as the oscillating pinion, a key component in chronographs still used today.
- TAG Heuer’s legacy is closely tied to the world of racing. The Carrera collection, introduced in 1963, was inspired by the high-speed and dangerous Carrera Panamericana race. Designed for professional drivers, it remains one of the brand’s most iconic timepieces, known for its clean, legible dial and racing-inspired aesthetic.
- Another legendary model, the Monaco, became an instant classic when Steve McQueen wore it in the 1971 film Le Mans. Featuring a bold square case and the first-ever automatic chronograph movement, the Monaco remains a symbol of 1970s motorsport style.
- TAG Heuer continues to push the boundaries of timekeeping with its Aquaracer collection, a professional-grade dive watch built for extreme conditions. With robust water resistance, a unidirectional rotating bezel, and luminescent markers, TAG Heuer is a common favourite divers watch.
- For modern tech enthusiasts, the TAG Heuer Connected offers a luxury smartwatch experience, blending cutting-edge digital functionality with the brand’s signature Swiss craftsmanship. Featuring customisable dials, fitness tracking, and Google-powered smart features, it’s one of the most refined luxury smartwatches available.
- TAG Heuer is also known for its high-frequency chronographs, including the Mikrograph, which was the first mechanical wristwatch capable of measuring 1/100th of a second. The brand’s dedication to precision continues with the Heuer 02 automatic chronograph movement, offering an impressive 80-hour power reserve.
- From the racetrack to the deep sea, TAG Heuer’s watches are built for those who push limits. Whether it’s the elegance of the Carrera, the bold design of the Monaco, or the versatility of the Aquaracer, TAG Heuer remains a leader in precision engineering, delivering Swiss luxury with a spirit of adventure.
- TAG Heuer is the official timekeeper for formula one and has longstanding partnerships with Formula 1 teams and legendary drivers, including Ayrton Senna, Max Verstappen and Red Bull Racing, cementing its status as the ultimate motorsport watch brand.
TAG Heuer Guides
Divers’ Watches - 6 Of The Best Waterproof Luxury Watches
Luxury brands such as TUDOR, TAG Heuer, Tissot and lots more sell divers’ watches. Discover some of the most popular divers' watches.
TAG Heuer - Don't Crack Under Pressure
Since 1860, TAG Heuer have embodied cutting-edge work, precision and bold style, marking the world history of the watch industry. TAG Heuer was built on strong foundations by Edouard Heuer.
New TAG Heuer Watches – Watches And Wonders 2024
Discover the new TAG Heuer watches released at the Watches and Wonders event 2024. Will one of these be your next TAG Heuer watch?
